PUBLIC RELATIONS PRACTITIONERS FOR/AGAINST SOCIAL MEDIA? #GENDERBASEDVIOLENCE CASE.
Want to learn more about Gender based violence? From home, in your office or wherever you are, take a glass of water and click here to have a quick tour. The way we talk about trending topics matter. When PUBLIC RELATIONS PRACTITIONERS raise their voice to address certain issues, they need to bear in mind that social media can help prevent what some communities or individuals are fighting for, and it can also be used to generate violence.
ADVANTAGES OF THE USE OF SOCIAL MEDIA TO ADDRESS GENDER BASED VIOLENCE FOR PRPs.
By using social media to address Gender based
violence, many people across the world found a way to share personal
experiences, and many woman particularly felt cared for. Since GBV is not a
national matter but international affecting millions of women including
children, social media helped in:
- Spreading
the discontent on the matter worldwide. It helped in reaching targeted
audiences and getting the attention of the government getting the attention of the government and
public figures who could have positively impact the movement by getting
involved and saying a word.
- No
result in any form of physical harm.
- It allowed the involvement of any interested person around the world by simply using the Hashtags and share opinionated comment. Social media then became the voice for victims who had kept silence for ages. See an example of how social media helped woman victims share their personal experience.
DISADVANTAGES OF THE USE OF SOCIAL MEDIA TO ADRESS
GENDER BASED VIOLENCE FOR PRPS.
From negative feedback to fake news, social media is
the perfect example. some disadvantages are:
- Some social media users care about visibility and can be up to anything just to grab the audience’s attention.
- Misinformation can pop-up from everywhere in an uncontrolled manner and end up in the PRP find himself in an out-of-hands situation: where does he start from? How and who will believe him at first sight? It becomes ambiguous to the PRP and can require more time for him to analyse the situation and take immediate action to give accurate or trustworthy information. See this example of gendered misinformation and online violence against women in politics.
See how social media can light fire or extinguish it
in a second. In future:
- Public
relations should work more on gaining the audience’s trust so that while
dealing with sensitive issues and fake news, they become a primary source of accurate
information for social media users.
- Social media is not only a channel, but should be use strategically based on how accurate different platforms are known for and based on the right target audience.
#genderbased violence
It's amazing to see how social media has become a powerful tool in addressing Gender-Based Violence (GBV) worldwide. Women, particularly, have found a safe space to share their personal experiences and feel cared for. Through social media, the message has spread like wildfire, reaching targeted audiences and getting the attention of government officials and public figures who can positively impact the movement. The best part is that no one has to suffer any physical harm to make a difference.
ReplyDeleteYes, thank you for ellaborating further
DeleteThank you for the information and it's really true. Social media for me when it comes to gender based violence as a disadvantage . I am against people who judge someone after the person has been sexually abused . This causes people to commit suicide . I really wish people would change and help each other.
ReplyDeleteYes, the same way it helps victims to raise their voice, it also exposés them to negative feedbacks which migjt make them feel more hurt.
DeleteUsers of social media, policymakers, and members of civil society must understand that how and where we discuss about gender-based violence is important in combating it. Social media users aren't passive and are influenced by what they see online, whether or not they "like" or retweet posts.
ReplyDeleteTrue, the influence is inevitable.
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ReplyDeletethank you for the information for it has helped us women to stand for ourselves and through social media our voices will be heard
ReplyDeleteYou are welcome
DeleteGreat piece of work so inspiring keep doing your great work and changing life, we love you
ReplyDeleteThis is so encouraging. Let's prepare for the future.
DeleteGender based violence has been a thing in South Africa, this post is very informative. Good job.
ReplyDeleteThank you for this informative piece. I've also learnt how to go about on social media platforms when touching on a very sensitive topic like GBV. I wouldn't want my audience to be misinformed in any way. And I love that you mentioned trust is an important factor to PRPs as it is one of their values
ReplyDeleteTrue, thank you
DeleteIndeed, PR professionals can play a huge role in driving actions that lead to gender-based violence through the use of social media. You have exceptionally explained in detail the advantages and disadvantages of social media in dealing with gender-based violence. As an aspiring public relations practitioner, I have learned a lot from your blog, and I will use this knowledge every day since it is our duty as PR professionals to influence the public in a positive way, also taking into consideration how we use social media platforms. Let's use the power of social media to combat gender-based violence.
ReplyDeleteThis way, we are attaining the aim of this blog. I appreciate
DeleteThank you very much for this blog. Social media is of course a better platform where people can speak loud and also be heard on the issue regarding GBV.
ReplyDeleteYes, but they shouldn't forget the negative impact of social media when using it for personal advantages.
DeleteVery informative piece of work shows lot of research has been done. One might learn many things through this post about Gender Based violence that have being once defined as a pandemic in our country
ReplyDeleteYes, you are welcome
DeleteGreat piece of information, social media does indeed play a vital role in the spread of important matters such as Gender based violence. With this information, women and young girls will be empowered to stand and speak up against Gender based violence through various social media platforms and this will ease or curb the constant issue facing Gender based violence.
ReplyDeleteTrue, thank you for the summary.
DeleteThis information made me to know more about the topic and it shows that you have conducted a very huge research. I have learned a lot from this
ReplyDeleteThank you so much. Just subscribe for more to come
DeleteGreat post! Gender-based violence is a serious issue that affects millions of people worldwide. It is important that we all take a stand against it and work towards creating a safer and more equal society. Let's continue to raise awareness and support organizations that are working towards ending gender-based violence. Together, we can make a difference.
ReplyDeleteTogether se can make à difference... you are welcome
DeleteWell done sarah, detailed information provided.
ReplyDeleteThank you
ReplyDeleteThis is a good piece of writing , indeed social media and publc relations professionals have been able to help the communities by enocouraging the victims to come forward after hearing someoneelse story. They have become the voice people need!!!
ReplyDeleteAgree PPP should be more sensitive regarding such a topics because just a little bit of insensitive can cause a spark.
ReplyDelete