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EXPERIENCE OF A FINAL YEAR INTERN IN A REAL ESTATE AGENCY

Introduction    First of all, let us define some key words:  Who is an intern?  A  student or recent graduate going through practical training in a specific domain is known as an intern.  What is a portfolio ?  Also known as “POE”, a portfolio is a collection of work illustrations presenting skills and experiences. The purpose of this blog is to provide a reflective report to guide future PR graduates on the role of a social media manager and content creator in the real estate sector. Biography My name is  Sarah Mondo , a final-year student at the University of Johannesburg, studying Public Relations and Communication. I interned at  African Estate Agency  from July to October 2024, where I gained valuable insights into social media strategies and content creation adapted to the real estate market. Challenges   As a social media manager in a real estate agency, I encountered several considerable challenges: Content Quality vs. Quant...