IS SOCIAL MEDIA A SAFE PLACE FOR PUBLIC RELATIONS PRACTITIONERS? TALKING ABOUT OPPOSITION TO XENOPHOBIA.
Watch this video We have seen thousands of posts about #SayNoToXenophobia and how social media has played a major role in the sharing of thoughts on this matter worldwide. The spread of information from fake to accurate news about the trending topic was inevitable, and you and I might have been victims of social media fake images and videos from dramatic social media users. And in the middle of all these, Public relations professionals felt the pressure for being looked at; both with a positive and negative eye by social media users. Was social media a good channel needed by PRPs to address the target audience about the stopping of Xenophobia? · ADVANTAGES OF SOCIAL MEDIA for PRPs. For Public relations practitioners, social media is an advantageous channel because it helps them reach a large audience while targeting them based on their interests. Taking the movement #SayNoToXenophobia for example, more than 1143 people had sai...