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Showing posts from March, 2023

IS SOCIAL MEDIA A SAFE PLACE FOR PUBLIC RELATIONS PRACTITIONERS? TALKING ABOUT OPPOSITION TO XENOPHOBIA.

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  Watch this video We have seen thousands of posts about #SayNoToXenophobia and how social media has played a major role in the sharing of thoughts on this matter worldwide. The spread of information from fake to accurate news about the trending topic was inevitable, and you and I might have been victims of social media fake images and videos from dramatic social media users. And in the middle of all these, Public relations professionals felt the pressure for being looked at; both with a positive and negative eye by social media users. Was social media a good channel needed by  PRPs to address the target audience about the stopping of Xenophobia? ·         ADVANTAGES OF SOCIAL MEDIA for PRPs. For Public relations practitioners, social media is an advantageous channel because it helps them reach a large audience while targeting them based on their interests. Taking the movement #SayNoToXenophobia for example, more than 1143 people had sai...

PUBLIC RELATIONS PRACTITIONERS FOR/AGAINST SOCIAL MEDIA? #GENDERBASEDVIOLENCE CASE.

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Image by   Want to learn more about Gender based violence? From home, in your office or wherever you are, take a glass of water and click here to have a quick tour. The way we talk about trending topics matter. When PUBLIC RELATIONS PRACTITIONERS raise their voice to address certain issues, they need to bear in mind that social media can help prevent what some communities or individuals are fighting for, and it can also be used to generate violence. ADVANTAGES OF THE USE OF SOCIAL MEDIA TO ADDRESS GENDER BASED VIOLENCE FOR PRPs. Image by By using social media to address Gender based violence, many people across the world found a way to share personal experiences, and many woman particularly felt cared for. Since GBV is not a national matter but international affecting millions of women including children, social media helped in: Spreading the discontent on the matter worldwide. It helped in reaching targeted audiences and getting the attention of the government getting th...